Are we prepared to make the necessary changes?In a rather stunning admission last month, Dominos Pizza announced that they were well aware that they have been selling an inferior product for years. I personally haven't ordered Dominos for years because I have a variety of other options when it comes to pizza, and just about every other option pleased me more. I was rather amused to watch this video and see people refer to their pizza crust as cardboard, a term I had used myself. Whether prompted by lagging sales or a simple blow to their pizza making pride, they have responded to the criticism in a positive way by shaking things up. Is this a publicity stunt or a genuine attempt to win customers back (perhaps both, after all, the two are not mutually exclusive)? It still leaves a rather bad taste in my mouth knowing that they knowingly treated their customers in such a cavalier fashion for so many yeras. Should it have gone as far as this? If we were faced with a similar situation, making enough money to get by without doing all we can to serve our clientelle, how would we be acting? Would we simply continue on until we were forced into a corner by dropping sales, or would we make the changes because we want to be as good as we can be?
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