Squidoo is a great site for self promotion. If you have never heard about Squidoo, you should go and check it out. It's free. The site was created by internet guru Seth Godin, whom I'm sure most of you will have heard of.
There's numerous ways to bolster your internet presence, some more effective than others, and I would rate this platform very highly in that regard. Many of us have blogs and many of us blog for different reasons, but I'm sure first and foremost we are all trying to call attention to ourselves and our services.
With Squidoo you can create a "lens" which is a fancy word for a web page. What I like about these lenses is that they are simple to create and there are lots of options. What differentiates a lens from a regular blog post is that they are far more comprehensive (up to 10,000 words), they can be changed from time to time to keep them fresh, and you can add different "modules" to them to make them more dynamic. Some of the different modules are links to Amazon products, links to videos, links to a charity of your choice, and for those of us in the SEO game, links to your own websites. Since Squidoo is indexed numerous times every day by the search engines, these links will be found very quickly. (We can never have enough relevant links to our sites).
I would imagine that it would be an excellent forum for home stagers to showcase their talents and write an instructional article about the different aspects of the trade. The lenses look good and make the authors seem to appear as experts in that field. Real Estate agents could write a lens about a specific locale, or area of expertise. (I wrote a lens about waterfront properties since I seem to dealing in a few of them). Home inspectors could go to town on all the different issues that they come across. Real estate lawyers could too. Unlike a daily blog, it's something you would do once and then check in on it every now and then to see how it's doing, sort of like a child who is old enough to look after himself. Low maintenance.
Not just for business though, if you happen to have any passions or hobbies, you can write a lens about those. I just read an excellent lens about how to grow little avocado trees from the pits that I normally throw away. The fellow who wrote it really knew what he was talking about. Good stuff. I thnk Squidoo could be a valuable weapon in everybody's online arsenal.