Quinte, On. real estate agent: Canadian Real Estate People - Increase Your Net Presence

Canadian Real Estate People - Increase Your Net Presence

Every blogger knows the importance of being visible on the internet. This is why most of us blog in the first place.

One of the reasons why we blog regularly is to provide links to our websites. Links are a very important part of our SEO (Search Engine Optimization - as if you didn't already know that) strategy. One of the criteria that the search engines use to determine which sites are going to rate highly is to check the number of inbound links to the site.

Sites with a large number of inbound links are considered "authority" sites, and as such, rank well. There are other criteria that the search engines also use, such as the age of the domain, how many pages your site has, the consistency of fresh content (another reason why blogging is important), and traffic to your site among other ever changing measurements that they employ.

Links are one of the most important criteria. Visualize little virtual spiders endlessly crawling around the internet. They will land on a webpage, but they won't rest, they are looking to get out, so they find a link to another site and they crawl to that site. The more often these spiders find links to YOUR site, the more often your site will be indexed. The more often your site gets found through these links, the more important the search engines will deem your site to be, and will give it preference over similar sites that aren't as findable. These spiders never rest, they are crawling and crawling an ever expanding virtual universe. It is important to have links from sites that are indexed (spidered) often, and are themselves considered authority sites, otherwise these spiders don't stand a snowball's chance in July of finding your site. The internet is a big place. This is why blogging on Active Rain can be a very important part of an SEO strategy. Google, Yahoo and Bing LOVE Active Rain, and with such a large Real Estate membership, so they should.

I am a little guilty of oversimplifying this process, however, for the sake of making this understandable to most people, I have reduced this to the meat and potatoes. It's not all that complicated, but I have seen people's eyes glaze over when I start explaining, I think some of us don't want to hear or learn any more about the wild world of the interwebs, and have resigned ourselves to the fact that it's a complicated world controlled by absolutely brilliant yet somewhat malicious young people who enjoy trying to confound us oldsters.

If you are curious as to how many sites link to your site, you can use any of a number of free backlink checkers on the internet. One such tool is Backlink Watch. You can go there and enter the URL of your site and find out approximately (no two tools EVER come up with the exact same number) how many sites link to yours.

If you have made it this far, here's a little bonus for you. Here are 10 high quality free links that you can get for your websites. They are easy-peasy to do, and only require you to fill out a most basic profile. They are all just basic business and social media directories. Once you have filled out the information and provided the link to your website(s) - (some allow for more than one, so you can include your AR blog if you so desire), you never have to look at them again. Rest assured though, that the spiders will find them quickly.  Some of these won't work for my American friends, as some of them are only for Canadian businesses, but most will.

Hotfrog  (Business Directory)

Lookuppage (Business Directory)

Aboutme (Business and Personal Directory)

Zoocasa (Real Estate Site)

Free2List (Real Estate Listing Site)

Identica (Micro Blogging Site, similar to Twitter)

Folkd (It can't hurt to go Folkd yourself)

Briefingwire (Press Release Site)

Squidoo (Article submission site - somewhat)

Space Canoe (Canadian news and blogging site)

You might find some of these sites useful for purposes other than simply a place where you can leave a link, so go ahead, get your profile and links on these sites, see if you can use any of them, and let the spiders do the spidering. They do work 24 hours a day.

Comment balloon 13 commentsMalcolm Johnston • September 04 2011 07:23PM


I get to be the first comment. Not only that, but this is one of those posts that the boss says is a great example of when to push the suggest button. I'm learning.

Posted by EC, JF, Double R and Zoey the Cool Cat (Russel Ray Photos) almost 9 years ago

What an informative chap you are. I have not heard of any of these.

Posted by Ellie McIntire, Luxury service in Howard County & Catonsville (Ellicott City Clarksville Howard County Maryland Real Estate) almost 9 years ago

Malcolm -  you're just down the highway from me and I have to find this through a reblog??   You do know that you can post this in FIVE different groups to get a bigger readership, don't you?  :0) 

BTW  Great article!

Posted by Susan Emo, Kingston and the 1000 Islands Area (Sotheby's International Realty Canada - Brokerage) almost 9 years ago

Thanks very much Eric.

Ellie, I try to be informative.

Thanks Susan, I did post to five groups. the groups I post to are some of the smaller ones though, not a big readership.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) almost 9 years ago

Sorry - how did I miss that when I read it last night ?  I tend to post to only one Canadian group and the other 4 depend on the topic.  As long as your loyal public is reading that's all that is important :0)

Posted by Susan Emo, Kingston and the 1000 Islands Area (Sotheby's International Realty Canada - Brokerage) almost 9 years ago

You're right Susan, that's really what counts. I wouldn't want to become too popular, then I couldn't continue to hold my grudge against the universe.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) almost 9 years ago


Great article, simply put and valuable tool to use.

I will recommend this as well


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 9 years ago

Thank you Brian, have a great Labour Day, don't work too hard today.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) almost 9 years ago

Malcolm, I haven't used any of the websites you have mentioned.  I will bookmark this post and re-visit it later this week. Thanks and have a Happy Labour Day.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) almost 9 years ago

Malcolm, I need to have "Thank You Malcolm" stamped on my forehead. Thanks!

Posted by E H (None) over 8 years ago

Hi Malcolm.

Those are great sites.

Have a nice day.

Posted by Joshua Zargari, MJ Decorators Workshop (MJ Decorators Workshop LI staging and home decorating) over 8 years ago

Malcolm, what great information.  I have also found that no two back link checkers ever say the same amount, so strange.  I am going to go sign up on the 10 sites you mentioned in your post.  Thank you  and I hope you are having a wonderful week!  --Krystal

Posted by Krystal Knott, Breckenridge CO Real Estate & All Summit County CO (LIV Sotheby's International Realty) over 8 years ago

Thanks Malsolm ... Hey, I just remembered - way down on one of those lists,  I owe you a link on a couple of my sites I have on the back burner.   Time to bring them out for a revamp.  Will get those links in place very soon.   Len

Posted by Len Kobewka, You Can Scape-it (Prairie Scapes / Scape-itâ„¢) over 8 years ago