Quinte, On. real estate agent: All is Fair in Love, War and Internet Marketing.

All is Fair in Love, War and Internet Marketing.

I guess I dropped the ball on this one. When I switched from Remax to Century 21 earlier this year I had to scramble to change all of my websites, internet profiles and virtual business cards. It took quite a while, and I'm sure there are still dozens of places on the web where I'm still listed as a Remax agent. When I first started building up a web presence I didn't realize that it should be done with such a disciplined approach and I just haphazardly signed on to any site that would allow me to link back to my websites without paying too much attention. Consequently, I have no idea where my mug will show up.

One of the most important profiles that I should have kept my eye on is my Google business profile since it shows up on Google maps and Google queries related to real estate in Trenton.  I just use my gmail account as a gateway to access all my Google products such as my blogger blog, Google documents and my profile. Needless to say I haven't paid a lot of attention to it lately and just assumed that everything was alright with it. Well you can imagine my surprise when I stumbled across my own business profile and it was sporting another local agent's mugshot.

I have no idea how someone else was able to access my Google Business Profile and upload a picture of themselves. I can see why someone would want to though, it places very high in local Google Queries related to real estate, and since it was apparently dormant (mea culpa), I guess it might have appeared ripe for a takeover. It's the cyber equivalent of a hermit crab switching shells. No harm done really.

In my spare time I'm going to have to browse around and see if anything else has been hijacked. This is one excellent reason why people who are building an on-line presence should take a disciplined approach to the job and keep an eye on things.


Comment balloon 13 commentsMalcolm Johnston • October 04 2011 10:49AM


Good advice! Thanks for the post!

Posted by Stacia Whatley, StaciaSellsHomes Your Western WA RealtorĀ® (Hawkins-Poe Inc.) almost 8 years ago

Malcolm -  I was going to say a haircut was needed, lol   It is amazing what stays out there forever.  I had an email from a Buyer wanting to book an appointment for a listing that had sold twice since I had first listed it.  He couldn't remember where he saw it online but thought it would be perfect for him and his family.  He became quite annoyed when I informed him that it was not available and hadn't been for years!  It seems the virtual tour company I used in the day had linked it out around the world and back and for some reason it continued to show active in their records. 

Posted by Susan Emo, Kingston and the 1000 Islands Area (Sotheby's International Realty Canada - Brokerage) almost 8 years ago

Great post and great advice.. Hope you like the change you made to C21...Happy Tuesday! :)

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) almost 8 years ago

Malcom- A very good point.  We take for granted the heightened level of awareness needed in an online world.  Thanks for sharing!

Posted by Andrew Capelli (Hoover Elementary) almost 8 years ago

Indeed that picture would be quite a transformation for Malcolm.  Much more than letting your hair grow!!  Technology can be so difficult to keep up with.  I'm beginning to think that a well maintained/updated less is better and easier to manage.  Hopefully you can get it straightened out.

Sue of Robin and Sue

Posted by Robin Dampier REALTORĀ®, Hendersonville & Western NC Real Estate Source (Coldwell Banker King) almost 8 years ago

spare time? what is that.. lol.. it is very hard to keep up with all the sites.. i have the same problem.. :)

Posted by Sheila Newton Team Anderson & Greenville SC, Selling the Upstate since 1989 (Berkshire Hathaway HomeServices - C. Dan Joyner) almost 8 years ago

You're welcome Stacia.

Susan, I had a similar problem with a listing that went to a syndicated quasi real estate site. It's out of your hands at that point.

Hi Stacey, yes, I'm enjoying the change.

Andrew, we do need to be on top of many things on the web.

Sue, yes, that would be quite a transformation.

Sheila, if you cut your sleep back to 3 hours a night you'll have a few more hours to work.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) almost 8 years ago

Malcolm, when I changed companies last year, I had not planned the move, and as a result, had no way of contacting some prospects with my new contact info... it is so easy to forget to update the many websites we use. 

The people who are looking for you will hopefully find you, or think that you have had some major surgery ;-)

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) almost 8 years ago

Talk about letting your hair down! No, Malcolm, we are accustomed to the mug we see on AR every day. Please fix it.

Posted by Cynthia Larsen, Independent Broker In Sonoma County, CA almost 8 years ago

Malcolm - As nice as the blond hair looks, I prefer you as a brunette!  A great reminder to keep on top of the sites we've linked to.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) almost 8 years ago

Malcolm, wow I didn't know someone would be able to or would want to do something like that...doesn't anyone believe in karma anymore?  Thanks for the great reminder to keep an eye on things online.  --Krystal

Posted by Krystal Knott, Breckenridge CO Real Estate & All Summit County CO (LIV Sotheby's International Realty) almost 8 years ago


That's pretty strange. But, there can be problems with Google and blogger.


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 8 years ago

Malcolm, You mean you don't have long blond hair?! LOL! That's really a strange tale.

Posted by Janice Ankrett, Staging Professional (Janice Ankrett Home Staging) almost 8 years ago