I don't know for sure, but you probably get a lot of emails. I know I do. Most of them I just delete without reading.
When I fire up the old laptop every morning I dread logging into my email simply because of the sheer volume of correspondence I get. It seems that I'm subscribed to the newsletters of every real estate organization on the continent. I also get the usual solicitations to buy viagra, bid on cheap Chinese manufactured goods, purchase real estate related trinkets, join linking networks and buy domains and build websites. God forbid I should have posted anything witty on Twitter the previous day. Some days I just feel inundated with things to read. Some days I will have more than 200 emails in my in box.
The emails I despise the most are the ones that are simply entitled "Read All About It".
I will admit that the first person who came up with this was rather clever. The image of a newspaper boy standing on a street corner shouting out "Read All About It" is iconic. We associate the phrase with the delivery of important news, perhaps the kidnapping of the Lindbergh baby, the bombing of Pearl Harbour, or details about Jeniffer Anniston's love life. The first couple of times I recieved an email entitled "Read All About It", I was induced to open the email and read all about it. When I discovered that I wasn't reading anything important, just your garden variety every day crap, I was rather irritated.
My irritation has increased one-hundred fold in the ensuing years because this hackneyed phrase seems to have worked its way back into common every day usage. I will get five or six emails every single day urging me to "Read All about It". There is nothing that will guarantee an "unread delete" more than an email with this heading. The utter lack of effort and imagination when coming up with a heading just seems to rub me the wrong way.
Anyhow, if you are one of these people who use the phrase "Read all About It" as a heading for your blog post or email headlines, it's time to start being a little more creative.