Quinte, On. real estate agent: You Don't Have to Break the Bank to Look Good

You Don't Have to Break the Bank to Look Good

The internet has truly been a wonderful tool for me to promote my business, not only in terms of internet exposure, but it also allows me to produce excellent print materials for promotions and listings. There are so many helpful websites that are absolutely free and very easy to use. When other agents see some of the material I have lying around my office cubicle, they often ask how much it cost to have done. Usually it's just the price of glossy paper and ink for my printer. I'm not really all that computer savvy myself, but the instructions are usually so easy, and with a little bit of creativity, I find that I can come up with some unique material that looks good.

The web is really a big equalizer. Newer agents such as myself can use it to compete against long-established agents on equal terms (as long as the drive to compete remains strong), and because there are so many free resources, it's just a matter of learning how to find them and use them properly. I really believe that anybody who can open their email can probably use most of these sites to their advantage. It's not that difficult to create good material on a shoe-string budget.

This video was produced by the artist (Jeremy Fisher) for under $20.00. It's a great example of what a person can do with a limited budget and a whole lot of creativity. Canadian folk musicians are a very creative lot, probably by necessity. If you happen to be a Canadian folk musician not named Bruce Cockburn, I would guess you are on a fairly limited budget. Jeremy Fisher (a good old Hamilton, Ontario fellow)once toured across Canada, coast to coast, on a bicycle. He cleverly called that The One Less Tourbus Tour. His video for the song Cigarette, another self-made effort (but this time probably a slightly larger budget, maybe $200) has been viewed over 2.4 million times on Youtube. All of his efforts are clever, entertaining, and are very good at getting his message across. It also helps that he is an extremely hard working musician. It's very hard not to admire people like him

Most business people will find themselves competing against larger, better funded, more established business, but with some work, creativity, and the proper use of the tools that are freely available to us on the internet, there's no need to look second-rate.

Comment balloon 9 commentsMalcolm Johnston • March 28 2012 04:44PM


Unfortunately your video is blocked in the USA.

Great points made in dealing with real estate in the new hi tech world!

Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) almost 7 years ago

Sorry, try this one


Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) almost 7 years ago


I was able to open it up. It certainly is creative. 


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 7 years ago

Thanks for the new link, really great video with the smart phone!

This one is not really related but very creative and unusual to say the least: Big Bad Wolf by Duck Sauce.


Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) almost 7 years ago

Very entertaining Malcolm, the internet is the great equalizer...

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) almost 7 years ago

Malcolm,  The video blocked me as well.  I was able to watch on the new link you provided - thank you. It's truly amazing what the Internet and technology allows us to do.  As you say, it can be done with knowledge and on a limited budget!

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) almost 7 years ago

Malcolm, for those of us operating on a limited budget free is GOOD! I agree, it helps us compete.

Posted by Janice Ankrett, Staging Professional (Janice Ankrett Home Staging) almost 7 years ago

Malcolm -  Free or low cost is always a good thing in my world!  Sorry but this video is blocked in the USA.  Gave it a whirl but a no go.  Have a great weekend my friend.

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) almost 7 years ago
RE: Let's see, oil slick in the Gulf of Mexico, or raiiatdon in Japan? Oil spill, raiiatdon, raiiatdon or oil spill? If only we could burn more coal; that's the ticket, more coal.Come on, use some logic here. Energy is getting to be a scarce as food, and water. We can fix anything. We just need to progress, and stop wishing for the 1950s. That post war economy is gone for good. We can, however, redirect our war efforts on solving these small global problems. The technology is there to feed, cloth, and supply every person on earth. It is simply called distribution. You don't have to put wealth anywhere near the conversation about doing the right thing. Let that loser, low life scum, of this earth have all the money in the world. Just keep them away from good, decent, hard working people. They are called prisoners of wealth. It's like monarchy; as long as they stick to in breeding, and don't bother anybody, they can get along just fine by themselves. Rate this comment: 0 0
Posted by Sunil over 6 years ago